Design study 03 / 03
Stem
A botanical shop concept with lilac paper tones, curved photography and an offset product catalogue. Plant care content gives the shop room to be useful beyond the collection.
Botanical retail / Shop concept / Self-initiated conceptPlants, flowers & a little growing advice
stemThe collection Plant care Bag (0)
For the windowsill & beyondA little
growing
room.Find your plant
growing
room.Find your plant
Notes from the greenhouseThe collectionLeafy favourites Seasonal stems
Find a place
for something green.Two sample collections
for something green.Two sample collections
01 / The leafy collection 
02 / Seasonal stems Plant care notesA little light.
A little looking after.Read the plant care notes
A little looking after.Read the plant care notes
The design approach
A slightly tilted, arched photograph gives the opening a relaxed feel. The collection grid uses different image positions to create rhythm, with clear labels and a separate plant-care section.
Colour & type
LilacForestWarm white
Expressive italic serifs with quiet sans-serif shop navigation.